Redgate Lodge’s website launched in 2015 with Click Dealer and since the launch has been updated to its third version. The business uses its website to present an accurate image of the dealership, with on site photography forming a key part of the site rather than the use of stock imagery.

All cars include up to 100 HD images and a video recorded by the sales team. At the end of each video, Redgate Lodge also introduces value-added products and gives a description of the vehicle covering the car’s history, features, where it came from and a simple car review comparing it to different models.

The site also includes a iVendi finance calculator and finance examples, as well as new documented section where the business uploads each cars’ HPI Certificate and also a Bosch Inspection report, that covers the cars preparation.

There is a lot of content on this site, the judges said, and highlighted the ease of use and dealership / people content as stand-out features.