Used Car Awards
Newcastle Car Dealer Wins National Awards
A Newcastle car retailer has won a prestigious national award for its innovative use of video.
Redgate Lodge on New York Road, Shiremoor, took the coveted Best Dealership Use of Video honour at the Car Dealer magazine Used Car Awards in London.
A panel of expert judges were impressed by the dealership's use of online video to make life easier for used car shoppers and improve the overall purchase experience.
All new vehicles arriving at the dealership are professionally filmed as they rotate on a platform with an expert commentary from one of the sales team. These videos can then be viewed by anyone logging on to the dealership's website - www.redgatelodge.co.uk
Presenting the award to Redgate Lodge directors Scott and Jane Sibley, host and TV personality, Mike Brewer, said: "Our judges were blown away when they checked out Redgate Lodge's website.
"Not only does the dealership have a fantastic amount of great quality stock but every single car had its own personalised video.
"Redgate Lodge was the only one of our nominees to do this and that's really impressive as well as being very useful to potential customers."
Founded in 2010, Redgate Lodge grew from a Scott selling cars on the driveway at his home. Its forecourt now has capacity for up to 130 vehicles.
Speaking after collecting the award, a delighted Scott, said: "We're absolutely thrilled to win this award, particularly as we were up against some very strong competition.
"The way people choose their cars is changing with more and more of the process now conducted online. For an independent business like ours to be leading the way with our approach to video is a real source of pride."
For more information about Redgate Lodge, visit the dealership on the New York Road, Shiremoor, call 0191 2661081 or log on to firstname.lastname@example.org