Used Car Awards 2017
REDGATE LODGE WINS PRESTIGIOUS TITLE FOR INNOVATIVE USE OF VIDEO
A Newcastle car retailer has won a prestigious title for its innovative use of video.
Redgate Lodge on New York Road, Shiremoor, took the coveted "Highly Commended" title for Best Dealership Use of Video at the Car Dealer magazine Used Car Awards in London.
A panel of expert judges were impressed by the dealership's use of online video to make life easier for used car shoppers and improve the overall purchase experience.
All vehicles arriving at the dealership are professionally filmed as they rotate on a platform with an expert commentary from one of the sales team. These videos can then be viewed by anyone logging on to the dealership's website - www.redgatelodge.co.uk
Presenting the honour to Redgate Lodge directors Scott and Jane Sibley, host and TV personality, Mike Brewer, said: "Our judges were blown away when they checked out Redgate Lodge's website."
"Not only does the dealership have a fantastic amount of great quality stock but every single car had its own personalised video."
Founded in 2010, Redgate Lodge grew from a Scott selling cars on the driveway at his home. Its forecourt now has capacity for up to 130 vehicles.
Speaking after collecting the award, a delighted Scott, said: "We're absolutely thrilled, particularly as we were up against some very strong competition in this competitive marketplace."
""The way people choose their cars is changing with more and more of the process now conducted online. For an independent business like ours to be leading the way in the North East with our approach to video is a real source of pride."