Enjoy this episode here: Redgate Lodge | Dealership Diary, your inside look at life at one of the leading North East used car dealers, Redgate Lodge Motor Group in Newcastle upon Tyne!
🚗💨 Managing Director Scott sits down with our Vehicle Purchasing Team (the two Stevens) to discuss the growing number of vehicle purchases that are falling through after being agreed on online buying platforms.
💻🤝 Despite regularly offering up to £800 more than a vehicle’s valuation to secure the right stock, owners are still cancelling deals before completion, leaving buyers back at square one.
🤔 Could the buying platforms dramatically improve their conversion rates by having someone manage the process between buyer and seller?
Unfortunately, cancelled deals don’t stop there…
🚚 The Buyers also explain why they’re losing confidence in one of the transport companies used by the buying platforms. After receiving vehicles that, in their experience, didn’t match the inspection reports or the condition expected for the prices paid, Redgate Lodge has even made the difficult decision to cancel purchases altogether rather than risk costly mistakes.
📢 Scott also shares his thoughts on Auto Trader’s latest announcement, revealing changes to how dealerships are showcased alongside the used cars customers are browsing.
🤔 What impact could this have on independent dealers like Redgate Lodge, and is it a positive step for the industry?
🚘 New Arrivals!
Away from the cancelled deals, Scott and Steven R (George) take a look at a fantastic batch of new arrivals, including:
🔵 Ford Kuga ST
🏁 BMW Z4
✨ Audi A6
🔥 Volkswagen Golf GTI Clubsport
💨 Ford Fiesta ST
And the Fiesta ST gets taken out for a ten-minute test drive by Scott and Anthony 😎
🔥 It’s easy to see why this hot hatch has earned its Performance badge! It certainly knows how to put a smile on your face.
🛢️ The Legend Returns!
We also catch up with Rob Lee (The Legend), who settles the debate after one of our social media followers questioned the amount of engine oil we use each year. All while we continue to build a strong partnership with Shell Oil UK.
⭐ Another Happy Customer
Finally, Paul L chats with another happy customer, Paul, who has just collected his stunning Audi S5
And he believes he’s bought it from the most trustworthy used car dealer in the North East.
🎥 It’s an episode packed with industry insight, honest opinions, great cars and plenty happening behind the scenes, giving you a real look at what happens when car deals get CANCELLED!